Business Analyst

POSITION PROFILE

The Business Analyst will act as a key strategic partner to the Country Manager, providing data-driven insights, monitoring KPIs, and supporting the analysis and optimization of profitability, efficiency, and business performance. This role is ideal for a highly organized, number-oriented professional with a strong understanding of digital business dynamics.

MAIN RESPONSIBILITIES

Commercial Performance Analysis

• Analyze sales performance, revenue trends, and customer behavior to identify growth opportunities.
• Break down commercial performance by product, channel, customer segment, and region.
• Highlight underperforming areas and recommend actionable strategies to improve results.

Sales & Marketing KPIs

• Define and track KPIs related to sales, conversion rates, customer acquisition, retention, and lifetime value.
• Build and maintain performance dashboards for commercial teams and leadership.
• Provide regular reporting to monitor campaigns, channel efficiency, and sales funnel metrics.

Profitability & Pricing Support

• Evaluate pricing strategies and their impact on margin and competitiveness.
• Support commercial decision-making through contribution margin and ROI analysis.
• Assist in developing promotional strategies and assessing their financial impact.

Forecasting & Revenue Planning

• Support sales forecasting and pipeline analysis in coordination with the commercial team.
• Provide scenario modeling and projections to inform quarterly and annual revenue targets.
• Help identify market trends and anticipate commercial challenges.

Strategic Insights 

• Provide commercial insights to support strategic planning and go-to-market decisions.
• Prepare performance briefs, sales analysis, and business cases for new commercial initiatives.
• Act as a business partner to the Country Manager in tracking execution against growth plans.

Cross-Functional Collaboration

• Work closely with Sales, Marketing, Finance, and Customer Success to align targets and share insights.
• Support the integration of commercial goals with operational planning and resource allocation.
• Translate data into narratives that guide the commercial team’s strategy.

Customer and Market Intelligence

• Analyze customer behavior, churn, and feedback to inform sales and marketing strategies.
• Monitor competitor activity and market shifts to support commercial positioning.
• Assist in segmentation analysis and targeting strategies for growth initiatives.

Performance Improvement & Process Optimization

• Identify inefficiencies in sales processes, CRM usage, or lead management workflows.
• Recommend improvements to tools and processes that drive commercial team effectiveness.
• Promote a data-driven culture across the commercial organization.

QUALIFICATIONS (EDUCATION, EXPERIENCE AND CERTIFICATIONS)

• Bachelor’s degree in Business, Economics, Finance, or a related field (MBA a plus).
• 3–5 years of experience in business analysis, strategy, finance, or related roles (ideally in a digital or tech-driven company).
• Proficiency in Excel, Power BI/Tableau, and business intelligence tools.
• Comfortable working with large datasets and financial models.
• Excellent written and verbal communication skills.

KNOWLEDGE, SKILLS AND ABILITIES

·       Strong analytical and strategic thinking, with the ability to turn data into actionable insights.

·       Solid business acumen, especially in financial and performance metrics.

·       Clear communicator, able to present findings to senior leadership and cross-functional teams.

·       Detail-oriented, ensuring accuracy in reporting and analysis.

·       Organized and efficient, able to manage multiple priorities and meet deadlines.

·       Collaborative and adaptable, thrive in fast-paced, dynamic environments.

·       High integrity, with the ability to handle sensitive information confidentially.